Popular online direct marketing class returning this fall
Photo courtesy Dawn Montano
The popular class, Introduction to Starting and Operating a Seafood Direct Marketing Business, taught via distance delivery is being offered again by Alaska Sea Grant over two weeks in October and November 2018.
The course, designed for fishermen who may have no previous experience in direct marketing their catch, teaches the development and management of a successful seafood direct marketing business from the initial planning all the way through operation. Topics covered include the practical application of business planning, obtaining financing, permitting, feasibility analysis, marketing, and operational aspects of a seafood direct marketing business.
The course is limited to twenty students, and is taught in real-time over the Internet in five evening sessions in late October/early November. There are homework assignments individualized to assist the fishermen in developing an action plan for their business. The fee for the class is $125, payable online through a simple registration process.
The instructors for the course have decades of combined experience in seafood marketing, processing, and business.
Quentin Fong, Alaska Sea Grant‘s seafood marketing specialist, specializes in seafood markets in the U.S. and abroad, marketing management, and business management and planning. Quentin lives in Kodiak and has worked as a commercial fisherman, shellfish farmer, and seafood marketer.
Gabe Dunham is Alaska Sea Grant‘s Marine Advisory Agent in Dillingham. Gabe’s specialties include commercial fisheries, economic development, and business management.
Chris Sannito, Alaska Sea Grant‘s seafood technology specialist, has an extensive background in seafood processing, compliance & safety, product development, and small business operations. Chris is based out of Kodiak and teaches workshops and classes around Alaska.
For more information on the class, course outline, schedule, and to grab your spot in the class (it has filled up every time it is offered), visit the Introduction to Starting and Operating a Seafood Direct Marketing Business page.